Book a Call with
Gina Gretchko
Executive in Residence
Fractional CMO
Gina Gretchko LLC
EX Saks, Hudsons Bay Company, VaynerMedia, Edelman
After directing media strategy for Gary Vaynerchuk’s Vayner Media, Gina went on to build the social media strategy for Saks Fifth Avenue from the ground up and organically grew Instagram by 40% in less than six months. She has produced campaigns for Chanel, Prada, and Off-White, and collaborated with Brandon Maxwell, Victoria Beckham, Stella McCartney, Virgil Abloh, and more. Some of Gina’s specialties are: Organic Social Media, Platform Strategy, Digital Creative Direction, Influencer Marketing, Copywriting, Production, and Real-Time Content.
- Marketing Strategy
- Brand Strategy
- Content Strategy
- Social Media Strategy + Ops
- Brand/Product Launch/Re-Launch
- Content Calendar + Storytelling
- Access high-caliber industry veterans and thought leaders with decades of experience
- Receive one-on-one tailored advice and guidance
- Gain insights and strategies to help you stay ahead of the competition
- Identify key opportunities to further develop your business
- Receive guidance to best manage your business and resources
- Stay ahead of the competition with cutting-edge strategies
Hear from others who have worked with
Gina Gretchko
As a founder-led company, I know the importance and impact of social media. However, the demand on our team to manage and execute social media that performs can be daunting. Gina provided us with a thoughtfully robust content strategy, based on KPIs and core values, that helped us refocus the content we were creating. This helped us produce more efficiently, while maintaining best practices and staying competitive.
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Expertise
branding
brand ownership
Business Development
budget planning
buying
collection development
collection merchandising
communications
creative direction
digital assets
DEIB
Design
e-commerce optimization
fashion in the metaverse
fashion technology
finance
fundraising advisement
general counsel
global market expansion
inclusive design
intellectual property
inventory allocation
inventory management
Legal
licensing agreements
line planning
live selling
marketing
market research
pop-up stores
public relations
regulatory compliance
Retail expansion
social media strategy
social selling
store culture
supply chain solutions
sustainable design
sustainable sourcing
trademarks
trend forecasting
virtual showrooms
virtual stores
Web3
Wholesale
