Book a Call with

Katie Irving

Katie Irving

Executive in Residence

Consumer Insights/Trend Direction

The Moonshot Agency

EX Abercrombie & Fitch, WGSN

Consumer Insights/Trend Direction, The Moonshot Agency
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Katie Irving

Katie Irving is the founder of MOONSHOT, a consulting agency that leverages unparalleled consumer insights to build superior product assortments for fashion brands and retailers. With 20+ years of industry experience, Katie is trusted by the world’s leading brands to deliver the critical insights that build best-in-class product assortments.

For more than a decade, Katie was the Head of Concept at Abercrombie & Fitch. Previously the Consulting Director of Fashion at WGSN, Katie works directly with global brands and retailers, leading best-in-class advisory projects by leveraging quantitative and qualitative insights to deliver exclusive product concepts that drive top-line growth.

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Topics I am able to advise on:
  • Whitespace Forecasting
  • Consumer Insights
  • Product Strategy
What to expect:
  • Access high-caliber industry veterans and thought leaders with decades of experience
  • Receive one-on-one tailored advice and guidance
  • Gain insights and strategies to help you stay ahead of the competition
  • Identify key opportunities to further develop your business
  • Receive guidance to best manage your business and resources
  • Stay ahead of the competition with cutting-edge strategies

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the TFL team is trusted by

And more
AOL
  •  
Abercrombie & Fitch
  •  
Accenture
  •  
Akris
  •  
Alabama Chanin
  •  
Alber Albez
  •  
Alberta Ferretti
  •  
Alexander McQueen
  •  
Amazon
  •  
Amsale
  •  
Apple
  •  
Arche Aubade
  •  
BMO Capital
  •  
BSR
  •  
Badgley Mischka
  •  
Balenciaga
  •  
Balmain
  •  
Barney's New York
  •  
Bergdorf Goodman
  •  
Beyoncé
  •  
Bill Blass
  •  
Blackrock
  •  
Blumarine
  •  
Bonobos
  •  
Brandon Maxwell
  •  
Brunello Cucinelli
  •  
Burberry
  •  
CBRE
  •  
CHANEL
  •  
Cadolle
  •  
Calvin Klein
  •  
Carine Gilson
  •  
Carolina Hererra
  •  
Chado Ralph Rucci
  •  
Chantal Thomass
  •  
Chloe
  •  
Christian Lacroix
  •  
Citi
  •  
Claude Montana
  •  
Coty
  •  
Cover Girl
  •  
DIOR
  •  
DKNY
  •  
David Beckham
  •  
Dayl K
  •  
Disney
  •  
Donna Karen
  •  
Elie Tahari
  •  
Emanuel Ungaro
  •  
Ernst & Young
  •  
Estee Lauder Companies
  •  
FGI
  •  
Farrow and Ball
  •  
Fendi
  •  
Fifi Chachnil
  •  
Fila
  •  
Foot Locker
  •  
G-Star Raw
  •  
GAP
  •  
GUCCI
  •  
Gabriela Hearst
  •  
Galliano
  •  
Geoffrey Beene
  •  
George Mason University
  •  
Gianfranco Ferre
  •  
Giorgio Armani
  •  
Givenchy
  •  
Goldman Sachs
  •  
Goyard
  •  
Guy Laroche
  •  
Hearst
  •  
Hollister Co.
  •  
Hudson's Bay Company
  •  
HuffPost
  •  
Hugo Boss
  •  
IKEA
  •  
Intermix
  •  
Isetan
  •  
J.P. Morgan
  •  
Jay Strongwater
  •  
Jean-Charles de Castelbajac
  •  
Jeremy Scott
  •  
John Rocha
  •  
Johnson & Johnson
  •  
Juicy Couture
  •  
KPMG
  •  
Karen Millen
  •  
Katy Perry
  •  
Kenneth Cole
  •  
Kent State University
  •  
Kering
  •  
Kering
  •  
LVMH
  •  
La Perla
  •  
Lafayette 148 New York
  •  
Lanvin
  •  
Laura Urbinatti
  •  
Levi's
  •  
Loomsgate
  •  
Luxottica
  •  

FEATURED IN

Expertise

assortment planning
branding
brand ownership
Business Development
budget planning
buying
collection development
collection merchandising
communications
creative direction
digital assets
DEIB
Design
e-commerce optimization
fashion in the metaverse
fashion technology
finance
fundraising advisement
general counsel
global market expansion
inclusive design
intellectual property
inventory allocation
inventory management
Legal
licensing agreements
line planning
live selling
marketing
market research
pop-up stores
public relations
regulatory compliance
Retail expansion
social media strategy
social selling
store culture
supply chain solutions
sustainable design
sustainable sourcing
trademarks
trend forecasting
virtual showrooms
virtual stores
Web3
Wholesale