Neeta is the founder of Start-Up CFO solutions, where she enables start-ups and privately-owned companies to scale by providing financial strategy and guidance. She steers CEOs and Founders to increase return on capital, achieve growth-goals, raise funds, and prepare for exit.
Neeta is passionate about helping businesses grow and pivot successfully. She steers business leaders in the right direction at critical points such as launching a new product, expanding operations, and raising funds. She works with a breadth of companies, from public-multinationals to PE/VC funded.
Prior to launching Start-Up CFO solutions, Neeta was an SVP with Citi and VP at Blackrock.
- Access high-caliber industry veterans and thought leaders with decades of experience
- Receive one-on-one tailored advice and guidance
- Gain insights and strategies to help you stay ahead of the competition
- Identify key opportunities to further develop your business
- Receive guidance to best manage your business and resources
- Stay ahead of the competition with cutting-edge strategies
Hear from others who have worked with
Neeta Shah, CFA
Book time with additional Executives In Residence
CEO, The Fashioneering Lab
Fractional President, CEO, CMO, CSO
Ex Neiman Marcus Group
Executive in Residence
Fractional General Counsel & Legal
Henries PLLC
EX LVMH
Executive in Residence
Fashion Tech & VC
Partner Lyra Ventures
Executive in Residence
Surrealist in the Metaverse
Asset Hause, SKMMP
Executive in Residence
Circular Fashion
Circular Intention
EX Donna Karan, Saks Fifth Avenue
Executive in Residence
Size Inclusivity
TheCURVYlab
Executive in Residence
Sustainable/Circular Design/Sourcing/Supply Chain
The Center for the Advancement of Garment Making
Executive in Residence
Retail Store Expansion
Founder and President at Chris Igwe International
EX CBRE, International Council of Shopping Centers, Gap, Foot Locker International
Executive in Residence
Design/Fit/Brand Ownership
Daryl K
Executive in Residence
Creative Director
Moses Media
EX Vera Wang
Executive in Residence
Wholesale Strategy
Santoni
Executive in Residence
Luxury Business Development
EX Lambert&Associates
the TFL team is trusted by









FEATURED IN

Expertise
branding
brand ownership
Business Development
budget planning
buying
collection development
collection merchandising
communications
creative direction
digital assets
DEIB
Design
e-commerce optimization
fashion in the metaverse
fashion technology
finance
fundraising advisement
general counsel
global market expansion
inclusive design
intellectual property
inventory allocation
inventory management
Legal
licensing agreements
line planning
live selling
marketing
market research
pop-up stores
public relations
regulatory compliance
Retail expansion
social media strategy
social selling
store culture
supply chain solutions
sustainable design
sustainable sourcing
trademarks
trend forecasting
virtual showrooms
virtual stores
Web3
Wholesale