The Fashioneering Lab is a modern growth partner for luxury brands.
Supporting founders and executive teams with senior-level guidance shaped by deep industry experience.
The firm focuses on the full commercial engine of a brand- concept, positioning, collection architecture, merchandising, product strategy, customer experience, planning and revenue growth. Channels are treated as one ecosystem, with retail, digital, wholesa" is le and community working together to drive performance and margin,
"From concept to margin " is the through-line. The emphasis is on building collections and business models that work: sharper, more responsible product direction, tighter assortments, stronger commercial strategies, and the operational clarity required to support them.
Appropriate, thoughtful adoption of modern technologies is part of the work- implemented in ways that enhance performance without compromising heritage or the codes that define a brands identity.
This approach strengthens innovation and resiliance while preserving the heritage and identity that make each brand distinct.
Engagements flex based on need. Some brands bring The Fashioneering Lab in as an embedded strategic partner at the executive level: others draw on the broader collective when a project requires specialized operators. The approach is intigrated, high-touch, and designed for measureable results.
Led by CEO Kate Sheldon, the team includes seasoned leaders from LVMH, Richemont, Kering, CHANEL, NIKE, McKinsey, Neiman Marcus Group, Saks Fifth Avenue, Vogue and other top institutions.
