Book a Call with

Kate Sheldon

Kate Sheldon

CEO, The Fashioneering Lab

Ex Neiman Marcus Group

President, CEO, CMO, CSO at TFL
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Book a Call with

Kate Sheldon

Kate Sheldon: A Vanguard of Luxury Fashion and Strategic Innovation

With a career spanning over three decades, Kate Sheldon has emerged as a vanguard in the luxury fashion industry, known for her innovative approach and strategic prowess. Regularly featured in prestigious publications like Women's Wear Daily (WWD), Kate's influence has touched an array of iconic brands, including CHANEL, DIOR, PRADA, Moschino, La Perla, Wolford, Spanx, UGG, Skims, Monique Lhullier, Vera Wang, Reem Acra, Etro, Christian Lacroix, Ungaro,and more.

Central to Kate's philosophy is "Creative. Thinking. Fashioneering." a concept that harmoniously blends artistic vision with pragmatic business strategy. This approach has uniquely positioned Kate at the nexus of creative direction and brand ownership. Equally comfortable in the design room as she is in the boardroom, Kate adeptly navigates between these two worlds, ensuring a cohesive and dynamic synergy between creative ideas and business strategies.

Leading Fashioneering LLC and The Fashioneering Lab, Kate has dedicated herself to guiding the fashion industry towards embracing sustainability, inclusivity, and technological innovation without compromising on luxury and heritage. Her expertise is diverse, encompassing strategic market expansion, rejuvenation of established brands, and investor support for portfolio enhancement.

Kate is often retained as a fractional executive, including roles as President, CEO, Chief Merchandising Officer, and Chief Strategy Officer. In these capacities, she has been instrumental in directing projects from conceptualization to execution, forming dynamic teams to tackle unique industry challenges.

Kate Sheldon's commitment to the luxury fashion industry is driven by a deep passion for balancing tradition with innovation. Her journey reflects a continuous effort to enrich the industry, fostering a future where luxury fashion not only honors its heritage but also boldly embraces new horizons.

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Topics I am able to advise on:
  • Go-To-Market (GTM) Strategy
  • Market Opportunity Mapping
  • Collection Direction, Development, Merchandising
  • Brand and Collection Makeover and Modernization
  • Innovative Growth Strategy
  • Strategic Collection Architecture
  • Commercial Strategy
What to expect:
  • Access high-caliber industry veterans and thought leaders with decades of experience
  • Receive one-on-one tailored advice and guidance
  • Gain insights and strategies to help you stay ahead of the competition
  • Identify key opportunities to further develop your business
  • Receive guidance to best manage your business and resources
  • Stay ahead of the competition with cutting-edge strategies

Hear from others who have worked with 

Kate Sheldon

Inspiring. Challenging. Supportive. She challenges you to push yourself creatively, analytically, and professionally, to lengths you never thought possible. Kate creates an environment where you easily find yourself thinking deeper than you ever have before as her support is never questioned. Kate is a rare gem on so many levels, with talents far beyond what is fair for one person to hold. True, solid leadership and superior taste level cannot be taught. It is innate in Kate Sheldon.

Anon/NDA
 at 

In 2020 we retained Fashioneering to support our business. Despite the great challenges of the pandemic and lockdowns (we are a solely brick-and-mortar operation) we saw a 24% increase in net sales. But much more important, Kate helped me fall in love with our business again.

Anon/NDA
 at 

Kate is thoughtful, creative, and vigorous in developing opportunities and solving problems with a keen sense of merchandise and is not at all constrained by routines or status quo.

Anon/NDA
 at 

Kate is definitely one of a kind. She is dedicated, smart, and has common sense (common sense is actually not that common). And on top of it all, she is actually fun to work with! As a new designer, I needed support and direction to understand what a department store needed. Pricing, colors, sizes, shapes, and deliveries. Kate patiently worked with me over the years to build a business that exceeded my wildest dreams. I would call our working relationship one of tough love. Kate was always open and honest with me, and it was really just what was needed.

Anon/NDA
 at 

Kate is uniquely dedicated and very driven, she worked extremely hard to understand our business in extraordinary depth in the four years she worked with us and managed to push the business to new heights each year. Ultimately achieving the highest volume in our RTW business worldwide while simultaneously achieving the highest regular-price sell-through in our company's storied history. No small achievement for any heritage brand but especially with a brand such as ours.

Anon/NDA
 at 

Ms. Sheldon has been consulting with our Maison for 3 years working as our de facto CEO. She has been reorganizing and managing different teams and departments: the studio, the commercial and the merchandising. She was able to create a team and set up a real team-spirit thanks to her great energy and dynamism. Her leadership, sense of organization, and high standards made us all improve together and especially our young designer. He has been learning a lot from her for example to funnel his creativity and energy. She is deeply focused on her work and efficient at it, but never loses her humanity and cares about different personalities to unite a team to get the best of it. From the very beginning, her strategy was clear. She knows exactly the luxury market and has a perfect knowledge of the product. She also knows exactly what women are willing to wear nowadays and what could attract them to a house such as ours. Indeed, she knew exactly how to modernize the collections that would suit the long history and heritage of such a House. Having her with us has been crucial. Thanks to her so many issues were solved concerning our strategy and management. Her sense of style and deep knowledge of the luxury market elevated our collections in many ways. We are still enjoying the work she has achieved.

Anon/NDA
 at 

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the TFL team is trusted by

And more
AOL
  •  
Abercrombie & Fitch
  •  
Accenture
  •  
Akris
  •  
Alabama Chanin
  •  
Alber Albez
  •  
Alberta Ferretti
  •  
Alexander McQueen
  •  
Amazon
  •  
Amsale
  •  
Apple
  •  
Arche Aubade
  •  
BMO Capital
  •  
BSR
  •  
Badgley Mischka
  •  
Balenciaga
  •  
Balmain
  •  
Barney's New York
  •  
Bergdorf Goodman
  •  
Beyoncé
  •  
Bill Blass
  •  
Blackrock
  •  
Blumarine
  •  
Bonobos
  •  
Brandon Maxwell
  •  
Brunello Cucinelli
  •  
Burberry
  •  
CBRE
  •  
CHANEL
  •  
Cadolle
  •  
Calvin Klein
  •  
Carine Gilson
  •  
Carolina Hererra
  •  
Chado Ralph Rucci
  •  
Chantal Thomass
  •  
Chloe
  •  
Christian Lacroix
  •  
Citi
  •  
Claude Montana
  •  
Coty
  •  
Cover Girl
  •  
DIOR
  •  
DKNY
  •  
David Beckham
  •  
Dayl K
  •  
Disney
  •  
Donna Karen
  •  
Elie Tahari
  •  
Emanuel Ungaro
  •  
Ernst & Young
  •  
Estee Lauder Companies
  •  
FGI
  •  
Farrow and Ball
  •  
Fendi
  •  
Fifi Chachnil
  •  
Fila
  •  
Foot Locker
  •  
G-Star Raw
  •  
GAP
  •  
GUCCI
  •  
Gabriela Hearst
  •  
Galliano
  •  
Geoffrey Beene
  •  
George Mason University
  •  
Gianfranco Ferre
  •  
Giorgio Armani
  •  
Givenchy
  •  
Goldman Sachs
  •  
Goyard
  •  
Guy Laroche
  •  
Hearst
  •  
Hollister Co.
  •  
Hudson's Bay Company
  •  
HuffPost
  •  
Hugo Boss
  •  
IKEA
  •  
Intermix
  •  
Isetan
  •  
J.P. Morgan
  •  
Jay Strongwater
  •  
Jean-Charles de Castelbajac
  •  
Jeremy Scott
  •  
John Rocha
  •  
Johnson & Johnson
  •  
Juicy Couture
  •  
KPMG
  •  
Karen Millen
  •  
Katy Perry
  •  
Kenneth Cole
  •  
Kent State University
  •  
Kering
  •  
Kering
  •  
LVMH
  •  
La Perla
  •  
Lafayette 148 New York
  •  
Lanvin
  •  
Laura Urbinatti
  •  
Levi's
  •  
Loomsgate
  •  
Luxottica
  •  

FEATURED IN

Expertise

assortment planning
branding
Business Development
budget planning
Buying
Collection Architecture
Collection Development
Collection merchandising
Communications
Creative direction
DEIB
Ethical practices and Production
E-commerce optimization
Fashion in the metaverse
Fashion technology
Finance
Fundraising advisement
GTM Strategy
General counsel
Global market expansion
inclusive design
intellectual property
inventory allocation
inventory management
Legal
Licensing agreements
Live selling
Marketing
Market research
Pop-up stores
Product Design
Public relations
Rebranding
Regulatory compliance
Retail expansion
Social media strategy
Social selling
Store culture
Supply chain solutions
Sustainable design
Sourcing
Trend forecasting
Web3
Wholesale
Talent Procurement