Book a Call with

Kate Sheldon

Kate Sheldon

CEO, The Fashioneering Lab

Fractional President, CEO, CMO, CSO

Ex Neiman Marcus Group

Fractional President, CEO, CMO, CSO at TFL
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Kate Sheldon

Are you ready to transform your brand into a profitable and sustainable powerhouse? Look no further than Kate Sheldon and The Fashioneering Lab.

With over three decades of success in luxury fashion, Kate has become a leading expert in advising brands, retailers, investors, and service providers in the luxury goods and sustainability spaces. Her consultancy, Fashioneering LLC, has helped countless clients to develop and strengthen their businesses while embracing sustainability, inclusivity, fashion technology, and innovative business models.

But Kate's mission doesn't stop there. She recently launched The Fashioneering Lab, a revolutionary platform designed to future-proof the fashion industry. Comprised of a global team of vetted industry leaders, The Fashioneering Lab is a consultancy, think tank, and community that is dedicated to accelerating the industry's much-needed transformation. Kate's approach to accelerating innovation and change can be summed up in just three words: Creative Thinking Fashioneering.

Her unique blend of creative and business acumen has made her an expert in developing collections, assortments, strategies, and companies that are both profitable and responsible. Throughout her career, Kate Sheldon has had the opportunity to work with some of the most prestigious brands in the fashion industry including Chanel, Dior, Ungaro, Christian Lacroix, Prada, Etro, Missoni, Roberto Cavalli, Moschino, Alberta Ferreti, Nina Ricci, Donna Karen, Pucci, La Perla, Spanx, Wolford, Vera Wang, Reem Acra, Richard Tyler Couture, Badgely Mischka, Monique Lhullier, and Oscar de la Renta, among many others.

Kate's extensive experience working with such renowned brands has given her invaluable insight into the luxury fashion industry. Her knowledge and expertise can help your brand achieve the same success level while embracing sustainability, inclusivity, fashion technology, and innovative business models.

If you want to ensure your brand is ready for the future, book your advisory hours with Kate Sheldon today. With her deep industry knowledge and unparalleled network, you can trust that Kate and The Fashioneering Lab will help you transform your brand into a sustainable, profitable powerhouse.

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Topics I am able to advise on:
  • Innovative Growth Strategy
  • Anticipating, Identifying, and Filling Market Voids
  • Collection Direction, Development, Merchandising
What to expect:
  • Access high-caliber industry veterans and thought leaders with decades of experience
  • Receive one-on-one tailored advice and guidance
  • Gain insights and strategies to help you stay ahead of the competition
  • Identify key opportunities to further develop your business
  • Receive guidance to best manage your business and resources
  • Stay ahead of the competition with cutting-edge strategies

Hear from others who have worked with 

Kate Sheldon

Inspiring. Challenging. Supportive. She challenges you to push yourself creatively, analytically, and professionally, to lengths you never thought possible. Kate creates an environment where you easily find yourself thinking deeper than you ever have before as her support is never questioned. Kate is a rare gem on so many levels, with talents far beyond what is fair for one person to hold. True, solid leadership and superior taste level cannot be taught. It is innate in Kate Sheldon.

Anon/NDA
 at 

In 2020 we retained Fashioneering to support our business. Despite the great challenges of the pandemic and lockdowns (we are a solely brick-and-mortar operation) we saw a 24% increase in net sales. But much more important, Kate helped me fall in love with our business again.

Anon/NDA
 at 

Kate is thoughtful, creative, and vigorous in developing opportunities and solving problems with a keen sense of merchandise and is not at all constrained by routines or status quo.

Anon/NDA
 at 

Kate is definitely one of a kind. She is dedicated, smart, and has common sense (common sense is actually not that common). And on top of it all, she is actually fun to work with! As a new designer, I needed support and direction to understand what a department store needed. Pricing, colors, sizes, shapes, and deliveries. Kate patiently worked with me over the years to build a business that exceeded my wildest dreams. I would call our working relationship one of tough love. Kate was always open and honest with me, and it was really just what was needed.

Anon/NDA
 at 

Kate is uniquely dedicated and very driven, she worked extremely hard to understand our business in extraordinary depth in the four years she worked with us and managed to push the business to new heights each year. Ultimately achieving the highest volume in our RTW business worldwide while simultaneously achieving the highest regular-price sell-through in our company's storied history. No small achievement for any heritage brand but especially with a brand such as ours.

Anon/NDA
 at 

Ms. Sheldon has been consulting with our Maison for 3 years working as our de facto CEO. She has been reorganizing and managing different teams and departments: the studio, the commercial and the merchandising. She was able to create a team and set up a real team-spirit thanks to her great energy and dynamism. Her leadership, sense of organization, and high standards made us all improve together and especially our young designer. He has been learning a lot from her for example to funnel his creativity and energy. She is deeply focused on her work and efficient at it, but never loses her humanity and cares about different personalities to unite a team to get the best of it. From the very beginning, her strategy was clear. She knows exactly the luxury market and has a perfect knowledge of the product. She also knows exactly what women are willing to wear nowadays and what could attract them to a house such as ours. Indeed, she knew exactly how to modernize the collections that would suit the long history and heritage of such a House. Having her with us has been crucial. Thanks to her so many issues were solved concerning our strategy and management. Her sense of style and deep knowledge of the luxury market elevated our collections in many ways. We are still enjoying the work she has achieved.

Anon/NDA
 at 

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the TFL team is trusted by

And more
AOL
  •  
Abercrombie & Fitch
  •  
Accenture
  •  
Akris
  •  
Alabama Chanin
  •  
Alber Albez
  •  
Alberta Ferretti
  •  
Alexander McQueen
  •  
Amazon
  •  
Amsale
  •  
Apple
  •  
Arche Aubade
  •  
BMO Capital
  •  
BSR
  •  
Badgley Mischka
  •  
Balenciaga
  •  
Balmain
  •  
Barney's New York
  •  
Bergdorf Goodman
  •  
Beyoncé
  •  
Bill Blass
  •  
Blackrock
  •  
Blumarine
  •  
Bonobos
  •  
Brandon Maxwell
  •  
Brunello Cucinelli
  •  
Burberry
  •  
CBRE
  •  
CHANEL
  •  
Cadolle
  •  
Calvin Klein
  •  
Carine Gilson
  •  
Carolina Hererra
  •  
Chado Ralph Rucci
  •  
Chantal Thomass
  •  
Chloe
  •  
Christian Lacroix
  •  
Citi
  •  
Claude Montana
  •  
Coty
  •  
Cover Girl
  •  
DIOR
  •  
DKNY
  •  
David Beckham
  •  
Dayl K
  •  
Disney
  •  
Donna Karen
  •  
Elie Tahari
  •  
Emanuel Ungaro
  •  
Ernst & Young
  •  
Estee Lauder Companies
  •  
FGI
  •  
Farrow and Ball
  •  
Fendi
  •  
Fifi Chachnil
  •  
Fila
  •  
Foot Locker
  •  
G-Star Raw
  •  
GAP
  •  
GUCCI
  •  
Gabriela Hearst
  •  
Galliano
  •  
Geoffrey Beene
  •  
George Mason University
  •  
Gianfranco Ferre
  •  
Giorgio Armani
  •  
Givenchy
  •  
Goldman Sachs
  •  
Goyard
  •  
Guy Laroche
  •  
Hearst
  •  
Hollister Co.
  •  
Hudson's Bay Company
  •  
HuffPost
  •  
Hugo Boss
  •  
IKEA
  •  
Intermix
  •  
Isetan
  •  
J.P. Morgan
  •  
Jay Strongwater
  •  
Jean-Charles de Castelbajac
  •  
Jeremy Scott
  •  
John Rocha
  •  
Johnson & Johnson
  •  
Juicy Couture
  •  
KPMG
  •  
Karen Millen
  •  
Katy Perry
  •  
Kenneth Cole
  •  
Kent State University
  •  
Kering
  •  
Kering
  •  
LVMH
  •  
La Perla
  •  
Lafayette 148 New York
  •  
Lanvin
  •  
Laura Urbinatti
  •  
Levi's
  •  
Loomsgate
  •  
Luxottica
  •  

FEATURED IN

Expertise

assortment planning
branding
brand ownership
Business Development
budget planning
buying
collection development
collection merchandising
communications
creative direction
digital assets
DEIB
Design
e-commerce optimization
fashion in the metaverse
fashion technology
finance
fundraising advisement
general counsel
global market expansion
inclusive design
intellectual property
inventory allocation
inventory management
Legal
licensing agreements
line planning
live selling
marketing
market research
pop-up stores
public relations
regulatory compliance
Retail expansion
social media strategy
social selling
store culture
supply chain solutions
sustainable design
sustainable sourcing
trademarks
trend forecasting
virtual showrooms
virtual stores
Web3
Wholesale