Book a Call with

Liz Kressel

Liz Kressel

Executive in Residence

Live Commerce

Lizard Strategy

Live Commerce, Lizard Strategy
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Book a Call with

Liz Kressel

Liz Kressel is an innovative ecommerce leader with 20 years of hands-on expertise in strategy and execution across digital, social, and traditional channels. An imaginative executive specialized in B2B and DTC best practices, her focus is to increase average order value, frequency of purchase, and lifetime value of customers.

As Founder and Managing Director of Lizard Strategy, Liz now works with retailers and consumer brands— including Rakuten, Keurig, Eagle Creek and Crunch Fitness — to craft, launch, and grow digital sales into sustainable revenue streams.

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Topics I am able to advise on:
What to expect:
  • Access high-caliber industry veterans and thought leaders with decades of experience
  • Receive one-on-one tailored advice and guidance
  • Gain insights and strategies to help you stay ahead of the competition
  • Identify key opportunities to further develop your business
  • Receive guidance to best manage your business and resources
  • Stay ahead of the competition with cutting-edge strategies

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the TFL team is trusted by

And more
MCSI Inc
  •  
Macy's
  •  
Marc Jacobs
  •  
McKinsey & Co
  •  
Michael Kors
  •  
Missoni
  •  
Monique Llullier
  •  
Moschino
  •  
NBC Universal
  •  
NIKE
  •  
Neiman Marcus
  •  
Nestle
  •  
Nina Ricci
  •  
Nordstrom
  •  
Oscar de la Renta
  •  
Outdoor Voices
  •  
PRADA
  •  
PUCCI
  •  
PUIG
  •  
Parsons School of Design
  •  
Paul Smith
  •  
PepsiCo
  •  
Petit Bataeu
  •  
Phillip Lim
  •  
Pixar
  •  
Polimoda
  •  
PwC
  •  
RICHEMONT
  •  
Ralph Lauren
  •  
Reem Acra
  •  
Richard Tyler Couture
  •  
Richemont
  •  
Roberto Cavalli
  •  
SKIMS
  •  
SMCP
  •  
Saint Lauren
  •  
Saks Fifth Avenue
  •  
Salvatore Ferragamo
  •  
Sciences Po
  •  
Sephora
  •  
Sergio Rossi
  •  
Stella McCartney
  •  
Steve Madden
  •  
Stila Cosmetics
  •  
Swarovski
  •  
Thierry Mugler
  •  
Tiffany and Co
  •  
Time Warner
  •  
Tod's
  •  
Tory Burch
  •  
Tumi
  •  
VOGUE
  •  
Valentino
  •  
Vapiano
  •  
Vayner Media
  •  
Vera Wang
  •  
Versace
  •  
Viacom
  •  
Victoria Beckham
  •  
Victoria's Secret
  •  
Virgil Abloh
  •  
WGSN
  •  
Warby Parker
  •  
Wolford
  •  
Yves Saint Laurent
  •  

FEATURED IN

Expertise

assortment planning
brand Strategy
Business Development
budget planning
Buying
Content Strategy
Collection Architecture
Collection Development
Collection merchandising
Communications
Creative direction
DEIB
Ethical practices and Production
E-commerce optimization
Fashion technology
Finance
Fundraising advisement
GTM Strategy
General counsel
Global market expansion
inclusive design
intellectual property
inventory allocation
inventory management
Legal
Licensing agreements
Live selling
Marketing
Market research
Pop-up stores
Product Design
Public relations
Rebranding
Regulatory compliance
Retail expansion
Social media strategy
Social selling
Store culture
Supply chain solutions
Sustainable Solutions
Sourcing
Trend forecasting
Web3
Wholesale
Talent Procurement