Book a Call with

Hillary Senko Cullum

Hillary Senko Cullum

Executive in Residence

Fractional GMM

HSC Advisors

EX Neiman Marcus Group, Amazon, KPMG

Fractional GMM, HSC Advisors
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Book a Call with

Hillary Senko Cullum

Hillary Senko Cullum is a seasoned retail advisor who combines the art and science of merchandising to drive bottom line growth for brands and retailers. She navigates brands through a rapidly-shifting retail climate building from her retail experience at Amazon, Neiman Marcus, Pier 1 and KPMG. Hillary has operated businesses up to $150m in revenue for on-line, stores and omni-channel business.

She provides strategic guidance on buying, merchandising, assortment analysis, and retail partnership which has proven critical for both proven and emerging brands.

In her career Hillary has worked with top global brands including: Alexander McQueen, Balenciaga, Balmain, Chloe, Dolce and Gabbana, DIOR, Giorgio Armani, Michael Kors, Givenchy, Valentino and GUCCI.

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Topics I am able to advise on:
  • Assortment Audits
  • OTB Budgeting/Plans
  • Wholesale Negotiation
  • Profitability Deep Dive
  • Sales Performance Analytics
What to expect:
  • Access high-caliber industry veterans and thought leaders with decades of experience
  • Receive one-on-one tailored advice and guidance
  • Gain insights and strategies to help you stay ahead of the competition
  • Identify key opportunities to further develop your business
  • Receive guidance to best manage your business and resources
  • Stay ahead of the competition with cutting-edge strategies

Hear from others who have worked with 

Hillary Senko Cullum

Hillary is able to pivot and immediately adapt to any project we are working on and not only provide exceptional assortment analysis but increase the future profitability of our clients. Without her services our product development firm would be significantly more limited in our offerings and client success.

Anon/NDA
 at 

Hillary is the type of executive merchant every brand dreams to work with. She can expertly balance the dance of using hard facts together with her keen intuition of what the customer wants to build a business. She knows how to be a partner through any situation creating true long-term relationships not only with the Brand but her customers. She creates profitable strategies for both sides keenly incorporating merchandising, marketing, and customer relations.

Anon/NDA
 at 

Strategically insightful and a skilled partner for thought leadership, Hillary is passionate about pushing retail forward. Over the last year I have greatly valued my conversations with Hillary in her advisory role. In this time of industry change, they helped greatly to inform my decisions. I have hung up the phone/zoom feeling invigorated and excited but also well informed.

Anon/NDA
 at 

Strategically insightful and a skilled partner for thought leadership, Hillary is passionate about pushing retail forward. Over the last year I have greatly valued my conversations with Hillary in her advisory role. In this time of industry change, they helped greatly to inform my decisions. I have hung up the phone/zoom feeling invigorated and excited but also well informed.

Anon/NDA
 at 

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EX Elie Tahari, Marc Jacobs, Gen Art Inductee

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the TFL team is trusted by

And more
AOL
  •  
Abercrombie & Fitch
  •  
Accenture
  •  
Akris
  •  
Alabama Chanin
  •  
Alber Albez
  •  
Alberta Ferretti
  •  
Alexander McQueen
  •  
Amazon
  •  
Amsale
  •  
Apple
  •  
Arche Aubade
  •  
BMO Capital
  •  
BSR
  •  
Badgley Mischka
  •  
Balenciaga
  •  
Balmain
  •  
Barney's New York
  •  
Bergdorf Goodman
  •  
Beyoncé
  •  
Bill Blass
  •  
Blackrock
  •  
Blumarine
  •  
Bonobos
  •  
Brandon Maxwell
  •  
Brunello Cucinelli
  •  
Burberry
  •  
CBRE
  •  
CHANEL
  •  
Cadolle
  •  
Calvin Klein
  •  
Carine Gilson
  •  
Carolina Hererra
  •  
Chado Ralph Rucci
  •  
Chantal Thomass
  •  
Chloe
  •  
Christian Lacroix
  •  
Citi
  •  
Claude Montana
  •  
Coty
  •  
Cover Girl
  •  
DIOR
  •  
DKNY
  •  
David Beckham
  •  
Dayl K
  •  
Disney
  •  
Donna Karen
  •  
Elie Tahari
  •  
Emanuel Ungaro
  •  
Ernst & Young
  •  
Estee Lauder Companies
  •  
FGI
  •  
Farrow and Ball
  •  
Fendi
  •  
Fifi Chachnil
  •  
Fila
  •  
Foot Locker
  •  
G-Star Raw
  •  
GAP
  •  
GUCCI
  •  
Gabriela Hearst
  •  
Galliano
  •  
Geoffrey Beene
  •  
George Mason University
  •  
Gianfranco Ferre
  •  
Giorgio Armani
  •  
Givenchy
  •  
Goldman Sachs
  •  
Goyard
  •  
Guy Laroche
  •  
Hearst
  •  
Hollister Co.
  •  
Hudson's Bay Company
  •  
HuffPost
  •  
Hugo Boss
  •  
IKEA
  •  
Intermix
  •  
Isetan
  •  
J.P. Morgan
  •  
Jay Strongwater
  •  
Jean-Charles de Castelbajac
  •  
Jeremy Scott
  •  
John Rocha
  •  
Johnson & Johnson
  •  
Juicy Couture
  •  
KPMG
  •  
Karen Millen
  •  
Katy Perry
  •  
Kenneth Cole
  •  
Kent State University
  •  
Kering
  •  
Kering
  •  
LVMH
  •  
La Perla
  •  
Lafayette 148 New York
  •  
Lanvin
  •  
Laura Urbinatti
  •  
Levi's
  •  
Loomsgate
  •  
Luxottica
  •  

FEATURED IN

Expertise

assortment planning
brand Strategy
Business Development
budget planning
Buying
Collection Architecture
Collection Development
Collection merchandising
Communications
Creative direction
DEIB
Ethical practices and Production
E-commerce optimization
Fashion technology
Finance
Fundraising advisement
GTM Strategy
General counsel
Global market expansion
inclusive design
intellectual property
inventory allocation
inventory management
Legal
Licensing agreements
Live selling
Marketing
Market research
Pop-up stores
Product Design
Public relations
Rebranding
Regulatory compliance
Retail expansion
Social media strategy
Social selling
Store culture
Supply chain solutions
Sustainable Solutions
Sourcing
Trend forecasting
Web3
Wholesale
Talent Procurement