Book a Call with

Liz Kressel

Liz Kressel

Executive in Residence

Live Commerce

Lizard Strategy

Live Commerce, Lizard Strategy
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Book a Call with

Liz Kressel

Liz Kressel is an innovative ecommerce leader with 20 years of hands-on expertise in strategy and execution across digital, social, and traditional channels. An imaginative executive specialized in B2B and DTC best practices, her focus is to increase average order value, frequency of purchase, and lifetime value of customers.

As Founder and Managing Director of Lizard Strategy, Liz now works with retailers and consumer brands— including Rakuten, Keurig, Eagle Creek and Crunch Fitness — to craft, launch, and grow digital sales into sustainable revenue streams.

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Topics I am able to advise on:
What to expect:
  • Access high-caliber industry veterans and thought leaders with decades of experience
  • Receive one-on-one tailored advice and guidance
  • Gain insights and strategies to help you stay ahead of the competition
  • Identify key opportunities to further develop your business
  • Receive guidance to best manage your business and resources
  • Stay ahead of the competition with cutting-edge strategies

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the TFL team is trusted by

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AOL
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Abercrombie & Fitch
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Accenture
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Akris
  •  
Alabama Chanin
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Alber Albez
  •  
Alberta Ferretti
  •  
Alexander McQueen
  •  
Amazon
  •  
Amsale
  •  
Apple
  •  
Arche Aubade
  •  
BMO Capital
  •  
BSR
  •  
Badgley Mischka
  •  
Balenciaga
  •  
Balmain
  •  
Barney's New York
  •  
Bergdorf Goodman
  •  
Beyoncé
  •  
Bill Blass
  •  
Blackrock
  •  
Blumarine
  •  
Bonobos
  •  
Brandon Maxwell
  •  
Brunello Cucinelli
  •  
Burberry
  •  
CBRE
  •  
CHANEL
  •  
Cadolle
  •  
Calvin Klein
  •  
Carine Gilson
  •  
Carolina Hererra
  •  
Chado Ralph Rucci
  •  
Chantal Thomass
  •  
Chloe
  •  
Christian Lacroix
  •  
Citi
  •  
Claude Montana
  •  
Coty
  •  
Cover Girl
  •  
DIOR
  •  
DKNY
  •  
David Beckham
  •  
Dayl K
  •  
Disney
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Donna Karen
  •  
Elie Tahari
  •  
Emanuel Ungaro
  •  
Ernst & Young
  •  
Estee Lauder Companies
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FGI
  •  
Farrow and Ball
  •  
Fendi
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Fifi Chachnil
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Fila
  •  
Foot Locker
  •  
G-Star Raw
  •  
GAP
  •  
GUCCI
  •  
Gabriela Hearst
  •  
Galliano
  •  
Geoffrey Beene
  •  
George Mason University
  •  
Gianfranco Ferre
  •  
Giorgio Armani
  •  
Givenchy
  •  
Goldman Sachs
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Goyard
  •  
Guy Laroche
  •  
Hearst
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Hollister Co.
  •  
Hudson's Bay Company
  •  
HuffPost
  •  
Hugo Boss
  •  
IKEA
  •  
Intermix
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Isetan
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J.P. Morgan
  •  
Jay Strongwater
  •  
Jean-Charles de Castelbajac
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Jeremy Scott
  •  
John Rocha
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Johnson & Johnson
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Juicy Couture
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KPMG
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Karen Millen
  •  
Katy Perry
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Kenneth Cole
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Kent State University
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Kering
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Kering
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LVMH
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La Perla
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Lafayette 148 New York
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Lanvin
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Laura Urbinatti
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Levi's
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Loomsgate
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Luxottica
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FEATURED IN

Expertise

assortment planning
branding
brand ownership
Business Development
budget planning
buying
collection development
collection merchandising
communications
creative direction
digital assets
DEIB
Design
e-commerce optimization
fashion in the metaverse
fashion technology
finance
fundraising advisement
general counsel
global market expansion
inclusive design
intellectual property
inventory allocation
inventory management
Legal
licensing agreements
line planning
live selling
marketing
market research
pop-up stores
public relations
regulatory compliance
Retail expansion
social media strategy
social selling
store culture
supply chain solutions
sustainable design
sustainable sourcing
trademarks
trend forecasting
virtual showrooms
virtual stores
Web3
Wholesale