Book a Call with
Liz Kressel
Executive in Residence
Live Commerce
Lizard Strategy
Liz Kressel is an innovative ecommerce leader with 20 years of hands-on expertise in strategy and execution across digital, social, and traditional channels. An imaginative executive specialized in B2B and DTC best practices, her focus is to increase average order value, frequency of purchase, and lifetime value of customers.
As Founder and Managing Director of Lizard Strategy, Liz now works with retailers and consumer brands— including Rakuten, Keurig, Eagle Creek and Crunch Fitness — to craft, launch, and grow digital sales into sustainable revenue streams.
- Access high-caliber industry veterans and thought leaders with decades of experience
- Receive one-on-one tailored advice and guidance
- Gain insights and strategies to help you stay ahead of the competition
- Identify key opportunities to further develop your business
- Receive guidance to best manage your business and resources
- Stay ahead of the competition with cutting-edge strategies
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Liz Kressel
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Expertise
branding
brand ownership
Business Development
budget planning
buying
collection development
collection merchandising
communications
creative direction
digital assets
DEIB
Design
e-commerce optimization
fashion in the metaverse
fashion technology
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intellectual property
inventory allocation
inventory management
Legal
licensing agreements
line planning
live selling
marketing
market research
pop-up stores
public relations
regulatory compliance
Retail expansion
social media strategy
social selling
store culture
supply chain solutions
sustainable design
sustainable sourcing
trademarks
trend forecasting
virtual showrooms
virtual stores
Web3
Wholesale