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Holly Cole

Holly Cole

Executive in Residence

Fractional Chief Merchant

Fractional Chief Merchant
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Book a Call with

Holly Cole

Holly is a fractional merchandising executive, advisor, and adjunct professor with more than $3B in sales volume across broad expertise in brand management and merchandising. Her career portfolio includes Neiman Marcus, Victoria’s Secret, Rue Gilt Groupe, and launching DTC fashion startups.

Holly has 20+ years of experience driving product strategies for E-Commerce, DTC, Brick & Mortar, Catalog, and Mobile. Holly has been able to transform businesses and drive multi-million-dollar growth through strategy and implementation, building fashion-right assortments, focusing on target markets, and delivering unique shopping experiences.

Her background includes luxury, mass specialty, flash, and product development at price points from luxury to accessible and across product categories. DTC, product development, budgeting, P&L, marketing; all aspects of merchandising and customer experience are part of her previous success.

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Topics I am able to advise on:
What to expect:
  • Access high-caliber industry veterans and thought leaders with decades of experience
  • Receive one-on-one tailored advice and guidance
  • Gain insights and strategies to help you stay ahead of the competition
  • Identify key opportunities to further develop your business
  • Receive guidance to best manage your business and resources
  • Stay ahead of the competition with cutting-edge strategies

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the TFL team is trusted by

And more
AOL
  •  
Abercrombie & Fitch
  •  
Accenture
  •  
Akris
  •  
Alabama Chanin
  •  
Alber Albez
  •  
Alberta Ferretti
  •  
Alexander McQueen
  •  
Amazon
  •  
Amsale
  •  
Apple
  •  
Arche Aubade
  •  
BMO Capital
  •  
BSR
  •  
Badgley Mischka
  •  
Balenciaga
  •  
Balmain
  •  
Barney's New York
  •  
Bergdorf Goodman
  •  
Beyoncé
  •  
Bill Blass
  •  
Blackrock
  •  
Blumarine
  •  
Bonobos
  •  
Brandon Maxwell
  •  
Brunello Cucinelli
  •  
Burberry
  •  
CBRE
  •  
CHANEL
  •  
Cadolle
  •  
Calvin Klein
  •  
Carine Gilson
  •  
Carolina Hererra
  •  
Chado Ralph Rucci
  •  
Chantal Thomass
  •  
Chloe
  •  
Christian Lacroix
  •  
Citi
  •  
Claude Montana
  •  
Coty
  •  
Cover Girl
  •  
DIOR
  •  
DKNY
  •  
David Beckham
  •  
Dayl K
  •  
Disney
  •  
Donna Karen
  •  
Elie Tahari
  •  
Emanuel Ungaro
  •  
Ernst & Young
  •  
Estee Lauder Companies
  •  
FGI
  •  
Farrow and Ball
  •  
Fendi
  •  
Fifi Chachnil
  •  
Fila
  •  
Foot Locker
  •  
G-Star Raw
  •  
GAP
  •  
GUCCI
  •  
Gabriela Hearst
  •  
Galliano
  •  
Geoffrey Beene
  •  
George Mason University
  •  
Gianfranco Ferre
  •  
Giorgio Armani
  •  
Givenchy
  •  
Goldman Sachs
  •  
Goyard
  •  
Guy Laroche
  •  
Hearst
  •  
Hollister Co.
  •  
Hudson's Bay Company
  •  
HuffPost
  •  
Hugo Boss
  •  
IKEA
  •  
Intermix
  •  
Isetan
  •  
J.P. Morgan
  •  
Jay Strongwater
  •  
Jean-Charles de Castelbajac
  •  
Jeremy Scott
  •  
John Rocha
  •  
Johnson & Johnson
  •  
Juicy Couture
  •  
KPMG
  •  
Karen Millen
  •  
Katy Perry
  •  
Kenneth Cole
  •  
Kent State University
  •  
Kering
  •  
Kering
  •  
LVMH
  •  
La Perla
  •  
Lafayette 148 New York
  •  
Lanvin
  •  
Laura Urbinatti
  •  
Levi's
  •  
Loomsgate
  •  
Luxottica
  •  

FEATURED IN

Expertise

assortment planning
brand Strategy
Business Development
budget planning
Buying
Collection Architecture
Collection Development
Collection merchandising
Communications
Creative direction
DEIB
Ethical practices and Production
E-commerce optimization
Fashion technology
Finance
Fundraising advisement
GTM Strategy
General counsel
Global market expansion
inclusive design
intellectual property
inventory allocation
inventory management
Legal
Licensing agreements
Live selling
Marketing
Market research
Pop-up stores
Product Design
Public relations
Rebranding
Regulatory compliance
Retail expansion
Social media strategy
Social selling
Store culture
Supply chain solutions
Sustainable Solutions
Sourcing
Trend forecasting
Web3
Wholesale
Talent Procurement