Book a Call with

Rob Smith

Rob Smith

Executive in Residence

Gender Inclusivity

The Phluid Project

EX Macy's, Victoria's Secret, Nike, Levi's

Gender Inclusivity, The Phluid Project
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Book a Call with

Rob Smith

Rob is the founder and CEO of The Phluid Project. His organization has immersed itself in the world and realities of our youth generations, recognizing the rising voice of youth and their rejection of binaries. Phluid is committed to redefining gender labels and creating a hub, virtually and physically, where strangers, allies, friends, and people can unapologetically be themselves.

Rob is an educator, consultant, and public speaker working with brands and retailers. Prior to launching The Phluid Project, Rob was the Global Chief Product Officer for Haddad Brands (Nike, Levi's, Jordan, Converse), EVP GMM Victoria Secret, and EVP GMM Macy's.

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Topics I am able to advise on:
  • Gender Expansive Training
  • Gender Inclusive Design
  • LGBTQ+ Insight and Focus Groups
  • LGBTQ+ Community Engagement
  • LGBTQ+ Philanthropy
What to expect:
  • Access high-caliber industry veterans and thought leaders with decades of experience
  • Receive one-on-one tailored advice and guidance
  • Gain insights and strategies to help you stay ahead of the competition
  • Identify key opportunities to further develop your business
  • Receive guidance to best manage your business and resources
  • Stay ahead of the competition with cutting-edge strategies

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the TFL team is trusted by

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AOL
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Abercrombie & Fitch
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Accenture
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Akris
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Alabama Chanin
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Alber Albez
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Alberta Ferretti
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Alexander McQueen
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Amazon
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Amsale
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Apple
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Arche Aubade
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BMO Capital
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BSR
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Badgley Mischka
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Balenciaga
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Balmain
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Barney's New York
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Bergdorf Goodman
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Beyoncé
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Bill Blass
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Blackrock
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Blumarine
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Bonobos
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Brandon Maxwell
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Brunello Cucinelli
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Burberry
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CBRE
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CHANEL
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Cadolle
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Calvin Klein
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Carine Gilson
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Carolina Hererra
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Chado Ralph Rucci
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Chantal Thomass
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Chloe
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Christian Lacroix
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Citi
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Claude Montana
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Coty
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Cover Girl
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DIOR
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DKNY
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David Beckham
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Dayl K
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Disney
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Donna Karen
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Elie Tahari
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Emanuel Ungaro
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Ernst & Young
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Estee Lauder Companies
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FGI
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Farrow and Ball
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Fendi
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Fifi Chachnil
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Fila
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Foot Locker
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G-Star Raw
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GAP
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GUCCI
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Gabriela Hearst
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Galliano
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Geoffrey Beene
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George Mason University
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Gianfranco Ferre
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Giorgio Armani
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Givenchy
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Goldman Sachs
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Goyard
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Guy Laroche
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Hearst
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Hollister Co.
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Hudson's Bay Company
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HuffPost
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Hugo Boss
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IKEA
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Intermix
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Isetan
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J.P. Morgan
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Jay Strongwater
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Jean-Charles de Castelbajac
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Jeremy Scott
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John Rocha
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Johnson & Johnson
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Juicy Couture
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KPMG
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Karen Millen
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Katy Perry
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Kenneth Cole
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Kent State University
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Kering
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Kering
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LVMH
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La Perla
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Lafayette 148 New York
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Lanvin
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Laura Urbinatti
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Levi's
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Loomsgate
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FEATURED IN

Expertise

assortment planning
brand Strategy
Business Development
budget planning
Buying
Content Strategy
Collection Architecture
Collection Development
Collection merchandising
Communications
Creative direction
DEIB
Ethical practices and Production
E-commerce optimization
Fashion technology
Finance
Fundraising advisement
GTM Strategy
General counsel
Global market expansion
inclusive design
intellectual property
inventory allocation
inventory management
Legal
Licensing agreements
Live selling
Marketing
Market research
Pop-up stores
Product Design
Public relations
Rebranding
Regulatory compliance
Retail expansion
Social media strategy
Social selling
Store culture
Supply chain solutions
Sustainable Solutions
Sourcing
Trend forecasting
Web3
Wholesale
Talent Procurement